Projects — Reid between the lines

Pura Vida

Pura Vida bracelets are more than a bracelet.

For this campaign, I researched how Pura Vida bracelets are worn for a bigger reason than style. Pura Vida’s goal is to motivate change and give power to something as simple as a bracelet by taking a stance in issues like poverty, climate change, mental health awareness, and gender equality. The bracelets are worn for anything and by anyone, but doing more than making someone's wrist look nice, is why Pura Vida leads the way in impactful storytelling through jewelry. Pura Vida bracelets offer people a way to represent who they are and what they believe through the things they wear in subtle, yet stylish ways.

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Feel In the Blank

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Print Ad’s for Documentaries: Guess the Fame

Things That Make Sense

Apple of my Eye

Food culture is a prominent aspect of the American lifestyle. Food induces emotions and it is the center for celebrations. In this project, I looked at the different representations of food and what they mean. Kind of like what it means to be a person in the 21st Century, but what it means to be a person who eats food in the 21st century. People make fun of food trends while simultaneously participating in them and continue to obsess with the different representations food can take on. Is food a platform for creativity or elitism and how is a person supposed to eat food in the 21st century? There is no fitting in and there is no being unique. There is no elite and there is no creative. Food is culture and culture is constantly changing. Both aspects are in constant motion so you chose the path and the pace at which you want to consume it at. (Pun intended)